Monday, January 10, 2005 at 6:09 PM The answer is probably much less complicated: KROQ is not so popular with blacks, and (I believe) most stations loveline is on are alt-rock stations as well. As of 2001, in Los Angeles, "With such an enormous radio market, no station holds above a 4.8 share among 12-plus listenership. Hispanic Broadcasting's Ranchera format, KSCA-FM, earned that top honor, according to BIA Reports." (Hmm, Ranchero is the most popular . . . can not judge). You may have noticed that while there doesnt seem to be alot of black callers, there are a good ammount of Hispanic callers. This makes sense. While KROQ seems to not be so popular with Blacks, it has become more popular with Hispanics. From 2002:
In Los Angeles, home to the nation's largest Latino immigrant population, Spanish-language radio stations routinely topped the charts for most of the 1990's. But the growth of Spanish-language radio leveled off in the last few years. For the past nine months, KROQ, an alternative, youth-oriented rock station, has snagged the region's highest overall ratings. It is the first time since 1991 that an English-language station has remained No. 1 for three consecutive ratings periods. A fragmented Spanish-language radio market helped KROQ, but the station has a fundamental trend on its side. "The Hispanic share of our listenership has increased gradually over the past 10 years," says Trip Reeb, KROQ's general manager. Without actively seeking to broaden its ethnic appeal, the station, long considered "white," now has a 40 percent Latino audience. In fact, a growing number of mainstream English-language radio stations find themselves with sizable Latino audiences.
—joe bloggs |
